Free stuff - Everybody Like It!

Yes, a free stuff! Offer it on your websites, like free ebooks, free email, free services, free articles and other (free laptop maybe).

Offer free stuff related to your content, if your content about programming, then offer free tutorials, if you sell ebook, then offer the excerpt, if your site sell program, offer free trial then. Put it on your title pages, descriptions and keywords, like "Free Tutorial on dot NET", "Web site statistic free trial". But do not abuse your visitors, if you offer free then do not charge them

You still have a chance to make money, even your site offer all stuff at no charge. How?

Offer something useful

People look for useful information. Many people come to the net to seek informations to solve their problems, wheter it's about cooking, everyday living, knowledge base, programming, craft, trading, or else. Actually, internet was brought for information.

After they found your cozy information in your webpages, I believe visitors will give your webpages' credit, in whatsoever form (could be just information to their friend about your webpages -- that's a credit too). And they will return to visit your site again and again to find other informations.

Other websites will link to yours, because they like your informations and would like to share to their visitors. That will improve your popularity and pagerank.

So why don't you start to make a useful information in your pages?

Check Your Keyword Density

Keyword density, is a term of "percentage on how many keywords occurence in current page", keywords here are covering a single word (ie : "furniture"), 2 words (keyphrase) (ie : "outdoor furniture") or 3 or more keywords (ie : "outdoor teak furniture","indoor colonial furniture","jepara indoor provincial furniture", etc)

Example :
If your page containing JUST this paragraph : "We offer wide range selection of wooden indoor furniture and outdoor teak furniture", then :

1. Keyword density of furniture is (2/13) or 15.3%, two "furniture" occurence in 13 words
2. Keyword density of indoor furniture is (1/13) or 7.6%, one "indoor furniture" occurence in 13 words
3. Keyword density of teak furniture is (1/13) or 7.6%, one "teak furniture" occurence in 13 words
4. etc

Then you may write furniture, indoor furniture, teak furniture to your <meta name="keywords" content="...">

But be careful, robots/crawlers are well designed, 'they' know that people loves to cheat, if we put too dense keyword in a page it'll be considered as a spam, but 'they' do not like either if the keyword is too rare. So how much the keyword density limit? I always use 10% keyword density limit to my site.

Domain name

Make a domain name that reflects to your content
Except your website has tons of bucks to spend on marketing campaign & well known branded name, like microsoft, compaq or others. I would like to suggest you to name your domain with a word that reflects to your content and probably if you lucky enough it's one of your keyword.

If your content is about furniture, then don't waste your money on domain with something like http://www.abf.com, maybe your mind has been set that abf is stand from "a button furniture", but have you set others mind? Abfurniture, is much more better instead of previous domain name, beside furniture itself is a keyword and with offline marketing (hey .. you may give others your name card), people will identify your company faster just from an url address.

Choose a reliable hosting !!

So, you have designed a good page(s), with loads of keywords that you've optimized, "a very interesting website that will deliver loads of visitors", but have you chosen a right web hosting that capable to host 'friendly pages that will be crawl easily by a robot?"

In fact, your web hosting has a significance role on delivering traffic, more traffic mean more money (many webmasters says that :) ), more money mean financial secure (that would be financial advisor says).

Below are what I think first before choose a webhosting to serve my webpages :

1. Choose a webhosting that capable to handle 24 hours a day, seven days a week, 31 days a month, 12 months a year hosting service without any trouble, (that's clear enough I think :) )
2. Do not host in a webhosting that host porn website, pirate software, illegal material etc. Search engine can ban that web hosting, you may say goodbye to 'inktomi slurp'
3. I always order a domain name and choose webhosting from different company, will be when I decide to move my account, as It'll not affect one another.
4. As many search engine going locally, you may need a webhosting that serve near your targeted visitors, if your targeted visitors are from Europe, then do not hosting from Australia!
5. Choose a webhosting that has a 24 hours phone support, a support-chat-assistance (or something like that) that not displays 'support chat unavailabe, leave message' all the time :(
6. Nowadays each webhosting seems to have a support forums, register to their forums before you host, and ask some about their server setting, php version, mysql server version, statistic, or a topic like redirection or rewriting. And ask yourself, are you satisfied enough with their answer, because a support will more likely the first place to ask regarding your trouble in hosting & server configuration

I'll add others, as soon as possible

Your page first !!

Your page first!!
Before we make any efforts with search engine optimization, always a good idea to LOOK AT YOUR PAGE FIRST !, non friendly search engine page(s) will more likely tobe hard indexed by search engine crawler/robot. No matter how hard you made it, how good it's designed, it will become 'quiet of traffic' because no visitors enter your page(s).

So how dow I make a friendly search engine page(s)? These are my experiences on building a friendly search engine page(s) :

1. Build a simple web page first with sufficient menu
   Small sized webpage will be loaded faster on browser, hence visitors will in instance know what they deal with. They'll leave if that page was not they want for and STAY if that page is what they looking for. No more wait, no more bandwith wasted.
2. Use CSS instead of table, use table only for container
   With table you'll be trapped on nested table which give you more filesize and sweating robot to ping
3. Do not waste your bandwidth by putting too much image
   Well ofcourse except if you're a famous photographer
4. Framed page? Better strip that!!
5. Use proper Mark Up languange with proper tags